Dressing For Video Conference Calls
Updated: Apr 7
Our non-verbal communication is critical during chaotic times like the one we’re in now. The way we dress can be a powerful tool for anyone in leadership during periods of uncertainty. With everyone working from home for the foreseeable future, I want to focus on everyone's most pressing need in today's post: dressing to command attention and trust on video conference calls. Keep in mind that these tips work for appearing on any form of visual media, (Zoom/ Skype calls, Facebook Lives, Instagram Stories, or television interviews).
Color is very important right now because it has a big impact on our mood. Try to wear blues, greens, and purples as they are universally associated with feelings of calm, trust, and knowledge. Avoid pastel versions of these colors which people tend to read as young and inexperienced.
When in doubt about what colors to wear on camera, opt for deeply saturated hues like jewel tones (emerald, sapphire, ruby or amethyst). They are universally flattering on all skin tones and look great on camera.
Avoid bright red, orange and yellow. These colors are stimulating (even more so on screen) and our nervous systems are already on high alert right now. They also appear brighter against a white background so keep that in mind if you are filming against a white wall.
If you are leading video calls with more than a few people, wear a solid color that creates contrast with the background you are filming against. This will help people’s eye gravitate back to you and stay focused on your message.
Incorporate shine into your outfit. Limit it to one accessory. Go with a necklace or earrings but not both (unless the earrings are studs). Be sure that a necklace pendant is the size of a quarter or larger if you want it to be visible on camera. If you prefer more delicate jewelry, layer delicate chains to attract more attention.
If you want to wear a print but it looks overwhelming on screen, add a solid colored layer like a blazer to minimize the impact of a bold print.